Security Token Offerings are the key to the future (and now), offering up real value in exchange for raising funds without the need for an IPO. The landscape is different, global and community-focused, crowd-sourced, open-source themes abound and the ‘true spirit of crypto’ will be mentioned more frequently than one might think.
What marketing aspects are key for an STO? How does one perform better than those that fail to raise funds?
The key to successfully raising funds from the global arena of potential…